HubSpot Research have analysed blogging data from more than 15,000 companies. Their analysis found that content marketing teams should focus their energy on creating blog posts that continually deliver increased traffic over time — compounding blog posts.
In Compounding Blog Posts: What They Are and Why They Matter, you’ll find deep analysis on compounding posts’ impact on blog performance as well as advice on maximising your business blog’s potential to publish posts that attract increased traffic over time.
Specifically, this report will walk you through:
- The key characteristics of compounding and decaying blog posts
- The amount of traffic compounding posts attract
- How often compounding posts appear in successful business blogs
- How content marketers can maximise their chances of publishing a compounding post.
