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101 Examples of Effective Calls To Action

Enhancing the look and feel of your calls-to-action is a great way to get more leads from your website. But reading about best practices isn't the same as seeing them. That’s why we compiled 101 call-to-action examples that will show you how real companies have created effective calls-to-actions for their sites. Find out what works [...]

10 Useless Things To Cut From Your Marketing

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements -- has theoretically made marketers’ lives easier. But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind. But a lot [...]

54 Pearls of Marketing Wisdom

In this one-of-a-kind collection, you can access short but inspirational nuggets of marketing knowledge, all composed by leading marketing experts. This ebook contains the best collection of marketing trends and insights, including: Ideas behind Pinterest, Google+ and social media ROI The future of web design and optimisation Ways to adapt to mobile marketing How to [...]

The 3 Step Marketing Audit

Many decisions are made based on “intuition.” But what we do in sales and marketing can’t be made on gut alone. Instead, our marketing strategies should be paired with objective trends found within data. That’s where a Marketing Audit comes in — the process of analyzing strategies, goals, activities, and results to ultimately improve your [...]

The New Age Of Event Marketing

"84% of professionals feel that attending events is an important part of their job" but are the right people attending your event and is the content you're providing them relevant to their job? HubSpot teamed up with Eventbrite to create The New Age of Event Marketing - a guide to increasing attendance and engagement before, [...]

By |2017-06-09T12:18:53+01:00November 3rd, 2015|Inbound Marketing, Online Marketing, Social Media|Comments Off on The New Age Of Event Marketing

The C-Suite’s Guide To Social Media

Consumers don’t buy from companies they don’t trust. One way to gain more trust, awareness, transparency, and profits is to have a C-Suite that’s actively engaged on social media. In a recent study, 71% of US and 61% of UK respondents agreed that a company is more trustworthy if their C-Suite executives use social media. [...]

By |2017-06-09T12:18:53+01:00October 30th, 2015|Inbound Marketing, Social Media|Comments Off on The C-Suite’s Guide To Social Media

The Future Of Marketing

While it's impossible to see the future, it is possible to prepare for it. In this guide, we’ll explore some of the biggest marketing trends that you’ll be likely to encounter in the next few years, along with some tips for how you can capitalise on them. Specifically, we'll help you prepare for a future [...]

By |2017-06-09T12:18:54+01:00October 28th, 2015|HubSpot, Inbound Marketing|Comments Off on The Future Of Marketing

How To Build A Profitable Ecommerce Business

You cannot build an ecommerce business simply by getting more traffic to your website, improving your site’s conversion rate, or increasing customer loyalty. To build a long-term profitable business, you must do all three simultaneously. We call this the Perpetual Growth Strategy. In this guide, brought to you by HubSpot, you will learn: How to [...]

By |2017-06-09T12:18:54+01:00October 26th, 2015|Ecommerce, HubSpot, Inbound Marketing|Comments Off on How To Build A Profitable Ecommerce Business

The Beginners Guide To Retargeting

"The old days of marketing and advertising." We hear this time after time as inbound marketers, and we're constantly learning new ways to transition to the "new ways of marketing" - one of which is retargeting. With retargeting, even the smallest business has the opportunity to get in front of their target audience and drive [...]

By |2017-06-09T12:18:54+01:00October 22nd, 2015|Inbound Marketing, Online Marketing|Comments Off on The Beginners Guide To Retargeting

The Ultimate Inbound Marketing Kit for Startups

You've been told that inbound marketing can help boost your company's brand awareness, website traffic, and even sales, but it can be hard to connect the dots on how exactly it all works. To help you understand how inbound marketing works—and then put it to action—we've created a starter kit with these essential resources: Inbound [...]

By |2017-06-09T12:18:56+01:00September 2nd, 2015|HubSpot, Inbound Marketing, Online Marketing|Comments Off on The Ultimate Inbound Marketing Kit for Startups