With thousands of sites to choose from, and hundreds of new publications launching annually, media companies are finding it increasingly difficult to convince users to shell out money to read their content as paywall subscribers. With the continued move towards digital content, both free and that behind a paywall, content providers are being challenged to demonstrate the value of their content in order to gain paywall subscribers while the internet continues to offer so much content for free. Of course content is not free and it takes time, energy and staff to create great content, or to keep users up to date with the news.
Interestingly the model of selling advertising while selling content has remained the same, but the medium and the players are completely different. If you’re trying to increase your paywall subscribers, HubSpot can demonstrate success using inbound strategies like content marketing and lead nurturing, publishers can continue to attract and convert new paywall subscribers.
This ebook covers:
- The economic difficulties facing publishers
- An overview of how the publishing industry has changed
- Step-by-step instructions on how to create your first inbound paywall campaign
- Real examples from a HubSpot customer using inbound to drive subscriptions