Many decisions are made based on “intuition.” But what we do in sales and marketing can’t be made on gut alone. Instead, our marketing strategies should be paired with objective trends found within data.
That’s where a Marketing Audit comes in — the process of analyzing strategies, goals, activities, and results to ultimately improve your marketing campaigns. By conducting a marketing audit using this 3-step guide, you will:
- Uncover opportunities and inefficiencies that you didn’t know existed.
- Quickly change direction and strategy by knowing what worked – and what didn’t.
- Identify trends and insights to fuel your sales process.
- Develop highly-effective lead scoring and nurturing programs.