The holiday season is, undoubtedly, an essential time of year for consumer-facing businesses. And ecommerce is no exception to this once-a-year opportunity. Retail stores may be able to lure consumers in by hanging snowflakes in the front window and sending out glossy sale circulars, but this kind of cosmetic marketing won’t begin to cut it [...]
Enhancing the look and feel of your calls-to-action is a great way to get more leads from your website. But reading about best practices isn't the same as seeing them. That’s why we compiled 101 call-to-action examples that will show you how real companies have created effective calls-to-actions for their sites. Find out what works [...]
The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements -- has theoretically made marketers’ lives easier. But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind. But a lot [...]
Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine your efforts on Facebook with mobile marketing to generate more leads and customers. Learn how to optimize your Facebook presence for mobile users. This ebook will walk [...]
In this one-of-a-kind collection, you can access short but inspirational nuggets of marketing knowledge, all composed by leading marketing experts. This ebook contains the best collection of marketing trends and insights, including: Ideas behind Pinterest, Google+ and social media ROI The future of web design and optimisation Ways to adapt to mobile marketing How to [...]
Does your business target a global audience? Do you want to get more traffic and leads from different countries around the world? You're in the right place. 40% of businesses worldwide have acquired new customers through social media. But it can be hard to find these customers when they speak different languages, use different social [...]
Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers. And since the consumer searching landscape has changed, the way Digital Media Center gets found must change. [...]
Data is a marketer's best friend — it empowers your business to reevaluate strategies and shift resources to effective marketing channels. To help you in this planning process, HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs. This compilation is based on original research and data from a variety [...]
With over 1 billion users, Facebook serves as a great platform for reaching your business’s ideal customer. But what are the best ways to turn that audience into actual paying customers? The key is engaging your fans and drawing them to your eCommerce website before carefully guiding them through the marketing funnel. In the Ecommerce [...]
Many decisions are made based on “intuition.” But what we do in sales and marketing can’t be made on gut alone. Instead, our marketing strategies should be paired with objective trends found within data. That’s where a Marketing Audit comes in — the process of analyzing strategies, goals, activities, and results to ultimately improve your [...]
